Conventional stationary pharmacies usually have controlled drug distribution systems from the manufacturer. Validation and good distribution practices are followed. Home delivery of pharmaceuticals can be a desirable convenience but sometimes there can be some problem with uncontrolled distribution. The benefit of e-pharmacies is access. You can get all the medicines in a convenient form. In a typical pharmacy, not all medicine may be available. We have come up with our own code of conduct. So there is an entire audit trail, vigilance and no transactions without prescriptions. The modular merchandising system creates India’ first and only pharmacy marketplace that aims to help retail stores, wholesalers, and manufacturers to boost their sales and have an online presence. Retail Pharma provides an extra sales channel to its sellers and targets to significantly increase their sales.
This is segment is sure to take off in the near future however, the growth primarily will be driven by healthcare equipment, and lifestyle products driven by the following Easier to the sell regulation-wise, Lower and availability in neighbourhood store, Desire to engage with product (through more information) and hence lower immediacy of purchase, Higher ASPs to justify higher logistics cost. In Kerala, the world's largest maker of generic drugs, and a battle is raging between pharmacies found on a streets and online ones. Kerala has pharmacies on almost every street corner, many of which are decades-old family businesses. But the monopoly of these shops is now being challenged by online players which entered the market in the last three to four years amid an e-commerce boom.
Everyone knows as how pharmacies operate in Kerala. Most do not have a pharmacist on premises, they generally do not ask for a prescription, dispense without bill and substitute medicines openly. However, an organized player should and is expected to adhere to all key provisions of the letter of the law. In such cases, if the offline context was equally enforced, then transactions would move online at a much faster pace. The is medicines need to be a delivered to a end user by a registered pharmacist, not the courier guy. They must verify the physical copy of the prescription every time they deliver a medicine. So to build a successful pharmacy with pan India presence, you need to build your own team of pharmacists that are willing to do the deliveries. For more.......
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